About us Creating better places where people want to live and work

Who are Ashill?

The Ashill team has a collective wealth of experience in the real estate sector and an impressive track record of successfully bringing forward high-quality and bespoke residential, mixed-use, and commercial developments.

Ashill is committed to the identification and acquisition of new opportunities in Southern England, particularly in Greater London and the Home Counties. With substantial funding in place and with a highly-experienced expert team capable of finding solutions to the most difficult and sensitive land and planning scenarios, Ashill is a reliable outright purchaser of land and buildings, or alternatively an attractive partner for landowners. As demonstrated by the company's excellent track record, Ashill takes a responsive and pro-active approach to every project, with a special focus on community consultation and a commitment to bespoke design.

Ashill Group has four separate divisions:

What we do

Ashill was first launched in 2008 with a focus on bringing forward high quality developments on underutilised brownfield land in London and the South East of England. Our point of difference being our ability to acquire land on an unconditional basis, but also our desire to achieve a sensitive design solution through genuine community consultation. The Ashill Residential division is the continuation of the original Ashill business model, with a focus on bringing forward high quality, sensitively designed, lower density residential development on brownfield land.

We are actively seeking land or buildings without planning permission that have potential for residential development in Southern England, particularly the Greater London commuter belt and the Home Counties. We will consider any existing use type, tenanted or vacant, large or small. Funds are immediately available for unconditional purchases and decisions are made very quickly. We will also consider purchasing on a subject to planning basis or with an option agreement.

New acquisitions and work in progress is funded via our own internal equity and thus we do not rely on funding from any third party individuals / funds / banks. This allows us to be flexible in our approach with decisions made very quickly, and enables us to take significantly more planning risk than many of our competitors. Once a site is successfully acquired a project consultant team is appointed to assist with the delivery of an implementable detailed planning permission. Once a detailed planning permission is received Ashill will work in association with a housebuilder to deliver the scheme.

Ashill Strategic’s remit is the identification and promotion of land holdings with strategic development potential. These landholdings can be larger underutilised brownfield sites requiring regeneration, or undeveloped land sitting outside of defined settlements but located within sustainable locations and in areas where there is an established housing need.

Ashill Strategic, headed up by Steve Forman, works in partnership with landowners to promote sites through the Local Plan and site allocations process in order to achieve a residential or mixed use allocation, alongside any required infrastructure works and community uses. Once the principle of development is accepted, a fully designed detailed planning permission is secured for each phase of development which is then presented as a fully de-risked and immediately implementable development opportunity. Our specialism is maximising land value through expert planning negotiation, community consultation, attentive scheme design and tactical marketing.

Why Ashill Strategic?As a landowner you may have been approached by housebuilders or other developers. How is Ashill Strategic different? The short answer is Ashill Strategic does not intend to build the scheme once planning has been obtained but instead dispose of 'oven ready' phases of development to housebuilders or registered providers. Our financial return is based upon a pre-agreed percentage of the market price achieved meaning our overriding objective is to maximise the actual value landowners are paid for their land. Therefore Ashill interests are completely aligned with the landowners.

Such is the importance of ensuring that our town and city centres provide for sustainable and mixed communities, that recent planning guidance directs Local Authorities to work with landowners to ensure that development potential is optimised, and to dismiss sites that fail to optimise potential.

Ashill Urban, headed up by Graham Priddle, has been established to proactively meet this challenge and to deliver affordable, environmentally sustainable homes in mixed use schemes in town and city centres. These high quality, higher-density developments will utilise transport connectivity and creative architectural solutions in urban locations across London and the South East, to regenerate, enhance and complement existing communities.

New acquisitions and work in progress is funded via our own internal equity and thus we do not rely on funding from any third party individuals / funds / banks. This allows us to be flexible in our approach with decisions made very quickly, and enables us to take significantly more planning risk than many of our competitors.

Ashill Commercial & Investment is a new venture launched in October 2019, headed up by Jonny Davies. Although the Ashill Group holds some commercial investments, and have historically delivered commercial uses as part of mixed use schemes, this activity has sat behind the primary focus of residential development. Going forward our aim is direct significant energy and investment into delivering landmark commercial developments, both as stand alone schemes and as part of mixed use development. We are also growing a commercial investment portfolio.

Ashill C&I are actively seeking land and buildings with potential for commercial or mixed use development. As well as acquiring vacant land, we will also consider acquiring tenanted commercial assets on the basis of an investment return, especially if these assets have potential for enhancement through asset management or have longer term development potential.




Meet the team

The Ashill team have the necessary planning expertise to ensure the best possible chance of securing planning permission, and the required industry experience and knowhow to ensure that the planning permission is designed to optimise land value and be technically deliverable. Ashill is a member of the Home Builders Federation and members of the team are members of the Royal Town Planning Institute.

Ben Boyce Managing Director bb@ashillgroup.co.uk 020 8947 4333

Ben joined Ashill in June 2008 from Linden Homes as a Land Manager, and later assumed the role as Managing Director in June 2014. Ben is responsible for the day to day running of the company and oversees all projects.

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Steve Lavers Chairman sl@ashillgroup.co.uk 020 8947 4333

Further to a career working in house building Steve formed Ashill with Philip Davies on the 1st June 2008. When the group was restructured in June 2014 Steve passed the day-to-day running of the business to the Management Team headed up by Ben Boyce. Steve is still very much involved with all new acquisitions as well as group expansion.

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Philip Davies Non-Executive Director pjd@ashillgroup.co.uk 020 8947 4333

From 1982-1990 Philip represented the UK and American Homes Divisions on the PLC board of Alfred McAlpine PLC.

In 1991, Philip left Alfred McAlpine to form Linden with funding from HBoS. The company focussed almost entirely on Brownfield opportunities for residential and mixed use developments.

Corporate acquisitions followed but in 2000 Philip wanted to accelerate growth from all five regions and worked with HBoS to fund a management buy-out. Linden was sold to Galliford Try PLC for £245m in March 2007.

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Steve Forman Director - Ashill Strategic sf@ashillgroup.co.uk 020 8947 4333

Prior to joining Ashill in 2011 Steve spent ten years as a planning consultant working with developers seeking planning permissions for residential and mixed-use schemes across London and the south East. He has been a member of the Royal Town Planning Institute since 2003.

Steve leads the strategic land side of the business from site identification, through to site promotion, planning permission and scheme delivery.

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Graham Priddle Director - Ashill Urban gp@ashillgroup.co.uk 07818 012 468

Graham heads up Ashill Urban, established in 2019 as a new venture to deliver high quality, higher density developments in our Towns and Cities.
Prior to Joining Ashill the focus of Graham’s career was on higher density development and urban regeneration that improves communities. At Southern Housing Group Graham was part of the team that delivered the Royal Arsenal and Kidbrooke Estate Renewal programmes, overseeing in excess of 2,000 new affordable homes. At Montagu Evans, Graham led the Land and Affordable Housing teams and projects of note included the redevelopment of the Tesco HQ at Cheshunt providing over 2,000 new homes and commercial uses, and Dora House opposite Lords Cricket Ground for luxury residential and an exemplar affordable care scheme. More recently Graham was Land and Planning Director at Stonegate Homes.

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Tracy Puttock Planning & Communications tp@ashillgroup.co.uk 020 8947 4333

Having been a planning officer in local government for 13 years, Tracy moved to the private sector in 2001 to join Antler Homes and then moved to Linden Homes South East in 2004. At Linden Tracy successfully delivered numerous planning permissions for residential and mixed use developments ranging from small scale developments of 12 apartments to large mixed use 'community' developments of 500 homes.

At Ashill Tracy co-ordinates planning applications which involves the management of the project consultant team, interaction with the local authority and statutory consultees, and the engagement with local residents and stakeholders. Ashill takes pride in its commitment to thorough community consultation and understands the importance of listening to local opinion and making changes wherever possible.

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Patrick Thomas Planning & Development Manager pt@ashillgroup.co.uk 020 8947 4333

Prior to Joining Ashill in May 2016 Patrick worked for Linden Homes where he was responsible for delivering planning permissions across London and the south east. Before joining a housebuilder Patrick worked as a planning consultant for 7 years advising clients on matters from strategic land to estate disposal. At Ashill Patrick assists with land acquisitions and is responsible for project delivery and obtaining planning permission.

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Nick Parsons Technical & Development np@ashillgroup.co.uk 020 8947 4333

Before joining Ashill in July 2018, Nick worked as a Technical Manager for various major Housebuilders, including Barratt, Berkeley and Taylor Wimpey and has many years’ experience in the delivery of residential development. Nick is now providing the team with technical support on matters including highways, drainage, utilities and ground conditions through both land acquisition and planning application stages.

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Matt Waters Land Manager mw@ashillgroup.co.uk 020 8947 4333

Having graduated from the University of Brighton in 2012 with a BSc in Construction Management, Matt spent 18 months at Bellway in their Graduate Scheme gaining experience in all the departments within the company. Matt joined Ashill in July 2014 and is responsible for identifying and acquiring new land opportunities, then working with the rest of the team to ensure a successful outcome.

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Birsel McCaleb Office Manager bm@ashillgroup.co.uk 020 8947 4333

Birsel has over 15 years of administrative and project experience. Before joining Ashill she worked as Office Manager for a Charity and held roles at Surrey County Council, 02 Mobile, Aviva and Elementis where she worked as an Executive Assistant to the Finance Director. She joined the team in May 2018 as Office Manager ensuring the smooth running of the office as well as providing valuable support and assistance to the team.

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Jonny Davies Head of Commercial & Investment jd@ashillgroup.co.uk 02089474333

Jonny heads up Ashill Commercial & Investment, established in October 2019 as a new venture to bring forward commercial development, and manage the Ashill commercial investment portfolio. Prior to Joining Ashill the focus of much of Jonny’s career has been on commercial investment and development, initially at Property Consultancy Cushman & Wakefield (formerly DTZ) and for the last 5 years at M&G Real Estate with a special focus on Out of Town Retail Parks, Shopping Centre’s and Hotel development and investment. At M&G Real Estate, Jonny was involved in acquiring a 50% stake in Fort Kinnaird, Edinburgh for £167.5m, and the acquisition of a development site in Putney, London for £20m providing 6 retail units and 120 residential units. Jonny is a Member of the Royal Institute of Chartered Surveyors.

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Development partners

Once a development is ready for construction we will usually work with development partners to deliver the scheme. Companies we have worked with include: