Who are Ashill?
The Ashill team has a collective wealth of experience in the real estate sector and an impressive track record of successfully bringing forward high-quality and bespoke residential, mixed-use, and commercial developments.
Ashill is committed to the identification and acquisition of new opportunities in Southern England, particularly in Greater London and the Home Counties. With substantial funding in place and with a highly-experienced expert team capable of finding solutions to the most difficult and sensitive land and planning scenarios, Ashill is a reliable outright purchaser of land and buildings, or alternatively an attractive partner for landowners. As demonstrated by the company's excellent track record, Ashill takes a responsive and pro-active approach to every project, with a special focus on community consultation and a commitment to bespoke design.
Ashill Group has four separate divisions:
What we do
Ashill Residential are actively seeking land or buildings without planning permission that have potential for lower density residential development in Southern England, particularly the Greater London commuter belt and the Home Counties. Funds are immediately available for unconditional purchases and decisions are made very quickly. We will also consider purchasing on a subject to planning basis or with an option agreement. New acquisitions and work in progress is funded via our own internal equity and thus we do not rely on funding from any third-party individuals / funds / banks. This allows us to be flexible in our approach with decisions made very quickly, and enables us to take significantly more planning risk than many of our competitors.
The Ashill Strategic team, led by Steve Forman, works in partnership with landowners, promoting their sites through the Local Plan and site allocations process in order to achieve a residential or mixed-use allocation, alongside any required infrastructure works and community uses. Once the principle of development is accepted, a comprehensively designed detailed planning permission is secured for each phase of development.
Our added value lies in our ability to maximise development potential and land value through careful planning negotiation, genuine community consultation, attentive scheme design, and by utilising our in-depth knowledge of the housebuilding marketplace.
Why Ashill Strategic?As a landowner you may have been approached by housebuilders or other developers. How is Ashill Strategic different? The short answer is we dispose of 'oven ready' phases of development on your behalf in return for a fair share in the enhanced value we have achieved. Therefore, our interests are completely aligned with the interests of the landowner.
Ashill Urban, headed up by Graham Priddle, has been established to proactively meet this challenge and to deliver affordable, environmentally sustainable homes, in mixed use schemes in town and city centres. These high quality, higher-density developments will utilise transport connectivity and creative architectural solutions in urban locations across London and the South East, to regenerate, enhance and complement existing communities.
New acquisitions and work in progress is funded via our own internal equity and thus we do not rely on funding from any third-party individuals / funds / banks. This allows us to be flexible in our approach with decisions made very quickly, and enables us to take significantly more planning risk than many of our competitors.
Ashill C&I are actively seeking land and buildings with potential for commercial or mixed-use development. As well as acquiring vacant land, we will also acquire tenanted commercial assets on the basis of an investment return, especially if these assets have potential for enhancement through asset management or have longer term development potential.
Meet the team
The Ashill team have the necessary planning expertise to ensure the best possible chance of securing planning permission, and the required industry experience and knowhow to ensure that the planning permission is designed to optimise land value and be technically deliverable. Ashill is a member of the Home Builders Federation and members of the team are members of the Royal Town Planning Institute.
Ben joined Ashill in June 2008 from Linden Homes as a Land Manager, and later assumed the role as Managing Director in June 2014. Ben is responsible for the day to day running of the company and oversees all projects.
Further to a career working in house building Steve formed Ashill with Philip Davies on the 1st June 2008. When the group was restructured in June 2014 Steve passed the day-to-day running of the business to the Management Team headed up by Ben Boyce. Steve is still very much involved with all new acquisitions as well as group expansion.
From 1982-1990 Philip represented the UK and American Homes Divisions on the PLC board of Alfred McAlpine PLC.
In 1991, Philip left Alfred McAlpine to form Linden with funding from HBoS. The company focussed almost entirely on Brownfield opportunities for residential and mixed use developments.
Corporate acquisitions followed but in 2000 Philip wanted to accelerate growth from all five regions and worked with HBoS to fund a management buy-out. Linden was sold to Galliford Try PLC for £245m in March 2007.
Prior to joining Ashill in 2011 Steve spent ten years as a planning consultant working with developers seeking planning permissions for residential and mixed-use schemes across London and the south East. He has been a member of the Royal Town Planning Institute since 2003.
Steve leads the strategic land side of the business from site identification, through to site promotion, planning permission and scheme delivery.
Graham heads up Ashill Urban, established in 2019 as a new venture to deliver high quality, higher density developments in our Towns and Cities.
Prior to Joining Ashill the focus of Graham’s career was on higher density development and urban regeneration that improves communities. At Southern Housing Group Graham was part of the team that delivered the Royal Arsenal and Kidbrooke Estate Renewal programmes, overseeing in excess of 2,000 new affordable homes. At Montagu Evans, Graham led the Land and Affordable Housing teams and projects of note included the redevelopment of the Tesco HQ at Cheshunt providing over 2,000 new homes and commercial uses, and Dora House opposite Lords Cricket Ground for luxury residential and an exemplar affordable care scheme. More recently Graham was Land and Planning Director at Stonegate Homes.
Having been a planning officer in local government for 13 years, Tracy moved to the private sector in 2001 to join Antler Homes and then moved to Linden Homes South East in 2004. At Linden Tracy successfully delivered numerous planning permissions for residential and mixed use developments ranging from small scale developments of 12 apartments to large mixed use 'community' developments of 500 homes.
At Ashill Tracy co-ordinates planning applications which involves the management of the project consultant team, interaction with the local authority and statutory consultees, and the engagement with local residents and stakeholders. Ashill takes pride in its commitment to thorough community consultation and understands the importance of listening to local opinion and making changes wherever possible.
Jonny heads up Ashill Commercial & Investment, established in October 2019 as a new venture to bring forward commercial development, and manage the Ashill commercial investment portfolio. Prior to Joining Ashill the focus of much of Jonny’s career has been on commercial investment and development, initially at Property Consultancy Cushman & Wakefield (formerly DTZ) and for the last 5 years at M&G Real Estate with a special focus on Out of Town Retail Parks, Shopping Centre’s and Hotel development and investment. At M&G Real Estate, Jonny was involved in acquiring a 50% stake in Fort Kinnaird, Edinburgh for £167.5m, and the acquisition of a development site in Putney, London for £20m providing 6 retail units and 120 residential units. Jonny is a Member of the Royal Institute of Chartered Surveyors.
Having graduated from the University of Brighton in 2012 with a BSc in Construction Management, Matt spent 18 months at Bellway in their Graduate Scheme gaining experience in all the departments within the company. Matt joined Ashill in July 2014 and is responsible for identifying and acquiring new land opportunities, then working with the rest of the team to ensure a successful outcome.
Mohan started his property career as a Residential Sales Agent in Brighton, before completing an MSc in Real Estate & Planning at Heriot-Watt University in Edinburgh. Following this, he spent 3 years at Savills head office on the London Planning team, initially through the Graduate Scheme before gaining Membership of the Royal Town Planning Institute in 2018 and working as a Chartered Planner. Mohan joined Ashill in February 2020 and primarily works alongside Steve Forman on Ashill Strategic projects.
Birsel has over 15 years of administrative and project experience. Before joining Ashill she worked as Office Manager for a Charity and held roles at Surrey County Council, 02 Mobile, Aviva and Elementis where she worked as an Executive Assistant to the Finance Director. She joined the team in May 2018 as Office Manager ensuring the smooth running of the office as well as providing valuable support and assistance to the team.
Once a development is ready for construction we will usually work with development partners to deliver the scheme. Companies we have worked with include: